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Guide to Keyword Types and How to Use Them

Updated over 6 months ago

When adding keywords to a monitors, different types can be used depending on your needs. Below are the keyword types, their usage, and examples:

1️⃣ Single Word Keywords

  • Used to track a single word within a post.

  • Example: Riyadh

2️⃣ Phrase Keywords

  • Used to track multiple words appearing in any order within a post.

  • Example: Taif Parks

3️⃣ Hashtags (#Hashtags)

  • Used to track posts containing a specific hashtag.

  • Example: #Saudi_Arabia

4️⃣ Mentions (@Mentions)

  • Used to track posts mentioning a specific user.

  • Example: @lucidya

5️⃣ Exact Match (^) – Only for Platform X

  • Used to track words that exactly match the input.

  • Example: ^Ahmed

6️⃣ Quoted Phrases ("")

  • Used to track a phrase exactly as written, maintaining word order.

  • Example: "Saudi Arabia"

7️⃣ Parentheses ( ) for Logical Operators

  • Used to track specific words using AND, OR, and NOT logic.

  • Example: (Juice AND Apple) OR (Juice AND Orange)

8️⃣ NOT Operator

  • Used to exclude specific words from tracking.

  • Example: School NOT "Driving School"

9️⃣ OR Operator

  • Used to track multiple different words appearing in a post.

  • Example: Riyadh OR Saudi OR Jeddah


📌 Language Considerations When Entering Keywords

Some language differences may affect the accuracy of tracking. Below are important points to consider:

  • English Case Sensitivity:

    • The system does not differentiate between uppercase and lowercase letters.

    • Example: Riyadh = riyadh

  • Arabic Letter Variations:

    • The system distinguishes between similar-looking letters in Arabic, such as tied تاء (ة) vs. هاء (ه), hamza (ء, ئ, إ), and ya (ي) vs. alif maqsoora (ى).

    • To ensure comprehensive tracking, enter all possible variations of words.

    • Example: مدرسة / مدرسه


📌 Keyword Limits for Each Platform

Each platform has specific limits on the number of keywords that can be added to a monitoring screen.

  • Platform X (formerly Twitter): 500 keywords per screen

  • Facebook: 100 keywords per screen

  • Instagram: 30 keywords per authenticated account

  • News & Blogs: 100 keywords per screen
    (Includes added keywords, selected countries, languages, and primary articles)

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