In the Social Listening product, single posts can be monitored and thoroughly analyzed, enabling a precise understanding of post performance. Follow these steps for a comprehensive post analysis:
Steps to Analyze a Post:
Access the Monitor:
Navigate to the desired monitor and locate the Posts section under the Content heading where all posts are displayed.Select Post Analysis:
Click on the Post Analysis icon within the post you wish to analyze.Input Details:
A pop-up window will appear requesting additional details:Number of Posts: Specify how many posts you want to be consumed as part of a historical data request.
Time Range: Define the time period for analyzing the post.
Then, click Request to proceed.
Receive the Report:
A detailed report will be sent to your email, including the following insights:Interactions: Total engagements with the post.
Expected Reach: The estimated number of people who saw the post.
Expected Engagement: Predicted interaction levels based on content.
Response Timeline: Timing of replies to the post.
Total Interactors: Number of individuals who engaged with the post.
Verified Interactors: Count and percentage of verified accounts among interactors.
Top Interactors: List of the most engaged individuals.
Comment Sentiment Analysis: Emotional breakdown of comments (positive, negative, neutral).
Dialects and Sub-dialects: Types of dialects used in comments.
Geographic Data: Interaction distribution by country and city.
Gender and Account Type: Engagement distribution by gender and type (personal or institutional accounts).
Sentiment Over Time: Changes in sentiment during the timeframe.
Comments and Replies: A detailed overview of the comments and responses.
This process ensures you gain actionable insights from the post data, empowering you to refine your strategies and make data-informed decisions.