What is Account Performance Analysis?
Lucidya offers detailed analysis for both company-owned accounts and public accounts, providing an overview of account performance on social media platforms. The platform includes several features to help users extract insights through customizable date ranges and exportable reports in PowerPoint or Excel formats.
Key Elements of Account Performance Analysis
The monitor for public accounts includes various elements that provide a comprehensive overview of account performance during the selected date range. These elements include:
1. Follower Growth
A graph showing changes in follower growth, whether gaining or losing followers.
Displays total followers, total audience growth and Avg. growth per day
2. Account Activity
A graph highlighting account engagement over the past week by hour and day.
Account activity includes:
New posts published by the account.
Replies to followers.
Likes on follower comments.
Reposts..
3. Account Posts
A graph showing the number of posts posted by the account during the selected time period.
4. Post Engagement
This graph shows the number of interactions on the account's posts during the specified period, including replies, reposts, and likes.
Displays:
Date and number of the highest interactions.
Date and number of the lowest interactions.
Daily average engagement.
5. Post Content Type
A graph categorizing the types of posts (text, image, link, or video).
Displays the percentage of each type relative to the total posts during the selected period.
6. Top Videos
A graph showing the videos with the highest engagement levels.
Displays total interactions for each video and provides a direct link to view the video.
7. Top Images
A graph showing the images with the highest engagement levels.
Displays total interactions for each image and provides a direct link to view the image.
8. Top Posts
A list of the top 10 posts with the highest engagement, ranked by total interactions on each post.