What are Survey Variables?
Survey Variables are hidden parameters you configure before publishing a survey. They let you embed respondent-specific data — like a customer ID, account name, or subscription plan — directly into the survey link. When the respondent submits the survey, those values are captured automatically alongside their answers.
Where do I set up Survey Variables?
In your survey, go to the Settings tab in the right panel, then expand the Survey Variables section. Click + Add Variable to define your variables before publishing.
What is the difference between Variable Key and Variable Name?
The Variable Key is the technical parameter used in the URL (e.g. customer_id). It must use lowercase letters and underscores — no spaces. The Variable Name is a human-readable label (e.g. Customer ID) that helps you identify the variable in your workflow. Only the Variable Key appears in the link and the export.
Can I add multiple variables to one survey?
Yes. Click + Add Variable as many times as needed. Each variable gets its own key and name, and each will appear as a separate column in your Excel export.
Can I edit variables after publishing?
No. Variable keys and names are permanently locked once the survey is published. If you need different variables, you will need to create a new survey. Make sure all variables are correctly defined before publishing.
How do I send a personalized link to each respondent?
After publishing, open the Publish dialog and go to the Share Link tab. Your survey link will include the variable keys as URL parameters with placeholder values. Before sending, replace each placeholder with the respondent's actual data. For example:
Before: …?customer_id=[customer_id]&customer_name=[customer_name] After: …?customer_id=98765&customer_name=Sara+Ahmed
Are the variable values visible to respondents during the survey?
No. Variable parameters are completely hidden from respondents. They have no effect on the survey experience and are only captured in the backend when the form is submitted.
Where do variable values appear in the results?
When you export results to Excel, each variable appears as a dedicated column next to the respondent's answers. They do not appear in the Survey Panel response view.
Is there a limit on the number of variables I can add?
There is no enforced limit, but it is recommended to keep variables concise for clean, manageable exports.
Do Survey Variables work with all survey types?
Yes. Survey Variables can be configured on any survey regardless of its question types or structure.