Have questions about Lucidya's TV & Radio Keyword Search? Here are answers to the most common ones.
Where does Lucidya's TV & Radio data come from?
The data comes from a specialized data vendor and arrives in your Monitor within 5 to 10 minutes of broadcast time.
How far back can I access historical data for TV & Radio clips?
You can access historical data for up to 30 days. The data itself remains in your Monitor indefinitely as long as your Lucidya account is active.
What channels and regions does Lucidya cover for broadcast monitoring?
Lucidya covers a wide range of regional and international channels, including markets like Saudi Arabia, the UAE, Qatar, Kuwait, Egypt, Morocco, and Algeria, as well as global outlets such as Al Arabiya, MBC, Al Jazeera, BBC World News, France 24, DW, and CNN. Multiple languages are supported, including Arabic, English, French, Turkish, Persian, Spanish, and German.
What is AVE in the context of TV & Radio broadcast?
AVE stands for Advertising Value Equivalency. It estimates the advertising value of a broadcast clip by benchmarking it against the cost of buying a comparable ad on the same channel and time slot. It includes two metrics: Reach and Ad Value.
Are transcripts available for TV & Radio clips?
Yes, transcripts are available for both TV and Radio clips. TV clip videos are also available for viewing for up to 30 days.
What is the difference between Reach and Ad Value?
Reach is the estimated audience that a clip reached, based on audience measurement data for the station, program, or time slot. Ad Value reflects the estimated cost of purchasing equivalent advertising airtime, typically calculated based on a standard 30-second ad rate.
For more details on TV & Radio broadcast monitoring capabilities, reach out to the support team or explore other help articles in Lucidya.