Want to learn more about Managed Account Monitors and what they offer your team? Here are answers to the most common questions.
What is the difference between Managed Account Monitors and Public Account Monitors?
Managed Account Monitors connect directly to official channels through authentication, enabling access to data and interactions that are not publicly available. Public Account Monitors, by contrast, only collect publicly available content without requiring any account connection or authentication.
Why is authentication important in Managed Account Monitors?
Authentication enables access to a broader range of account data, including private interactions, direct conversations, account-level analytics, and media performance insights. This provides a more complete and detailed picture compared to public monitoring alone.
What data do Managed Account Monitors collect?
These monitors collect content published by the account, audience engagement and interactions, replies, comments, mentions, and direct conversations, as well as media performance insights and account-level analytics.
What are the main use cases for Managed Account Monitors?
These monitors support four primary scenarios: tracking content performance across platforms, understanding audience behavior and engagement patterns, centrally managing brand channels and conversations, and optimizing content strategies based on real interaction data.
Who benefits most from Managed Account Monitors?
These monitors are best suited for teams responsible for managing the organization's owned social media channels — such as marketing, community management, and customer experience teams — as they provide a comprehensive, authenticated view of official channel performance.
Have more questions? Browse the Help Center articles or reach out to our support team for further assistance.