Want to learn more about Listening Monitors and how to make the most of them? Here are answers to the most common questions.
What are Listening Monitors in Social Listening?
Listening Monitors are the core tool for capturing and structuring digital conversations within the Lucidya platform. They continuously collect data from multiple sources — including social media platforms, news sites, and blogs — forming the foundation for all downstream analysis and reporting.
What is the difference between the three monitor types?
There are three monitor types: Managed Account Monitors for tracking your organization's official channels, Public Account Monitors for following external accounts not owned by your organization, and Keyword Monitors for capturing conversations based on defined keywords or search queries.
When should each monitor type be used?
Managed Account Monitors are best for understanding brand performance and measuring engagement on official channels. Public Account Monitors are ideal for competitive benchmarking and influencer tracking. Keyword Monitors are the go-to choice for campaign tracking, crisis detection, and identifying emerging trends at scale.
How do monitors feed into platform analytics?
The data collected by monitors drives all downstream analytics within the platform, including dashboards, filters, and reports. The more precisely monitors are configured, the more reliable and relevant the resulting insights will be for your business objectives.
Can monitors be used to track competitors?
Yes. Public Account Monitors allow you to follow competitor accounts and key industry voices. Keyword Monitors can also be used to track conversations related to specific competitors or broader industry trends.
Have more questions? Browse the Help Center articles or reach out to our support team for further assistance.