Dashboards help users visualize and analyze conversation data collected through Social Listening monitors or through Managed Channels. They present insights such as conversation volume, sentiment distribution, and engagement trends through charts and visual widgets that help teams understand audience discussions and track changes over time.
By organizing insights into visual widgets, dashboards allow users to quickly monitor trends, evaluate performance, and identify important shifts in online conversations.
Types of Dashboards
Social Listening provides two types of dashboards that help users analyze conversation data at different levels: Aggregate Dashboards and Custom Dashboards.
Aggregate Dashboards
Aggregate dashboards combine insights from multiple monitors into a single view. They provide a broader perspective on conversations by consolidating data across different monitors and sources.
They are commonly used to:
Analyze overall brand activity across several monitors
Compare conversations across campaigns or competitors
Monitor industry-wide trends from multiple data sources
Custom Dashboards
Custom dashboards allow users to create tailored views based on their specific analytical needs. Users can configure the dashboard to focus on selected monitors, topics, or campaigns.
They are commonly used to:
Track the performance of a specific campaign
Monitor conversations around a particular topic or product
Create dashboards customized for team workflows or reporting