Public account monitors track publicly available activity from specific accounts across supported platforms, without requiring authentication. Unlike keyword-based monitors, they focus directly on selected accounts — collecting their content along with the audience interactions and engagement surrounding it.
This makes them well-suited for teams that need a consistent, account-level view of how content performs, how audiences respond, and how engagement evolves over time.
What they collect
Once configured, public account monitors continuously gather publicly available data from tracked accounts across platforms including X, Facebook, Instagram, YouTube, Snapchat, and Public Reviews. This includes published posts, audience comments, engagement signals such as likes and shares, and public discussions related to the account.
All collected data is brought into a unified view, making it easier to follow activity across multiple accounts and platforms from one place.
What you can do with them
Public account monitors support several use cases depending on your team's goals:
Audience and content analysis — understand which content formats and messages generate stronger engagement and how communication approaches differ across platforms
Competitive benchmarking — compare content strategies, audience response, and engagement performance across accounts over time
Performance tracking — monitor trends in engagement and audience behavior consistently across accounts