Managed account monitors track social media accounts owned and managed by your organization through authenticated connections. Unlike public account monitors, they connect directly to official brand channels, giving teams access to a fuller range of account activity — including data and interactions that are not publicly available.
This makes them well-suited for organizations that need a complete, authenticated view of how their owned channels perform and how audiences engage with their brand content.
What they collect
Once an account is connected, managed account monitors continuously collect data directly from authenticated channels across supported platforms. This includes content published by the account, audience engagement and interactions, replies, comments, mentions, and direct conversations, as well as media performance insights and account-level analytics.
Because access is authenticated, these monitors capture a broader and more detailed picture of account activity than public monitoring alone provides.
What you can do with them
Managed account monitors support several use cases for teams responsible for owned social channels:
Performance tracking — evaluate how content performs across platforms and how audience engagement evolves over time
Audience understanding — identify which content formats and communication approaches drive stronger interaction and response
Brand and channel management — maintain a centralized view of conversations, recurring audience questions, and interaction patterns across owned accounts
Content optimization — use engagement and interaction data to refine posting strategies and align communication with audience behavior