Benchmarks allow you to compare monitor or channel performance across different time periods, monitor types, or sentiment directions. This article walks you through setting up a Benchmark for both Social Listening and Managed Channels.
Getting Started
Navigate to the Monitors section from the main menu.
Click on Benchmark.
You will see two Benchmark types available:
Social Listening
Managed Channels
Each type has five configuration options, detailed below.
Social Listening Benchmark
1. Benchmark Select the comparison type:
Monitor Vs Monitor — Compare the performance of two or more monitors against each other.
Time Period Vs Time Period — Compare the same monitor across two different time periods.
Positive Vs Negative — Compare positive and negative sentiment within a selected monitor.
2. Monitor Type Choose the type of monitor you want to benchmark:
Keywords
Public Accounts
Managed Accounts
3. Data Sources Data sources are determined based on the Monitor Type selected.
4. Select a Monitor Choose one or more monitors from your existing list. If you don't have a monitor set up yet, you can create a new one from this step.
5. Time Range Select the time range you want the Benchmark to cover.
Managed Channels Benchmark
1. Benchmark Select the comparison type:
Channel Vs Channel — Compare the performance of two or more channels against each other.
Time Period Vs Time Period — Compare the same channel across two different time periods.
Positive Vs Negative — Compare positive and negative sentiment within a selected channel.
2. Channel Type Currently supports Social channels.
3. Data Sources Select the social media channel(s) you want to include. You can select more than one.
4. Select a Channel Choose from your existing channels. If you don't have a channel set up yet, you can create a new one from this step.
5. Time Range Select the time range you want the Benchmark to cover.