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Google My Business Capabilities & Limitations

Discover how Lucidya integrates Google My Business (Google Maps) as a public engagement channel within OmniServe — including capabilities, setup steps, and key limitations across Inbox, Analytics, Monitor, Reports, Alerts, Profiles, and Settings.

Managed Channels

Datasource Capabilities

An overview of Google My Business data source capabilities and limitations for Managed Channels.

  • Source of Data: Google My Business API

  • Post Types: Reviews

  • Reply Limit: One reply per review

  • Character Limit: 1,250 characters per reply

  • Image Support: Not supported — review images are not displayed

  • Unverified Accounts: Cannot be added as a channel

Data Dictionary & Metrics

Understand the Google My Business data that Lucidya collects and engagement metrics.

Data Entity

Metadata

Metrics

Review

Rating, Review Text, Review URL, Branch Location

FRT, TTC, TUT

Branch

Branch Name, Location, External Link

Total Reviews, Avg. Rating

Agent Reply

Reply Text, Reply Status (Original / Edited), Timestamp

How to Setup

  1. Go to Monitor from the left sidebar.

  2. Click "Managed Channels", then click "+ New Channel".

  3. Select "Rating" as the channel category.

  4. Choose "Google My Business" as the platform.

  5. Select an authenticated account — or click "Authenticate New Account" to connect one.

  6. Click "Next Step".

  7. Select one or more branch locations to monitor.

  8. Click "Add Channel".


OmniServe Inbox

Datasource Capabilities

An overview of Google My Business data source capabilities and limitations for OmniServe Inbox.

  • Source of Data: Google My Business API

  • Engagement Type: Public Reviews

  • Reply Limit: One reply per review — edit or delete to resubmit

  • Character Limit: 1,250 characters

  • Customer Reply: Not supported — customers cannot reply to agent responses

  • Image Support: Not supported — review images are not displayed

  • NRT Tracking: Not applicable

  • In-Chat Survey: Not applicable

Data Dictionary & Metrics

Understand the engagement data and metrics available in OmniServe Inbox for Google My Business.

Data Entity

Metadata

Metrics

Review Engagement

Star Rating, Review Text, Branch Name, External Link

FRT, TTC, TUT, Avg. Handle Time

Agent Reply

Reply Text, Edited Status, Timestamp

Compliance Rate, Hits, Misses

Contact Profile

Name, Sentiment, Segments, Interaction History

Total Engagements, Avg. Engagements per Contact

How to Setup

  1. Go to Settings → Connections → + Company Account.

  2. Select "Google" as the account type and complete authentication.

  3. Go to OmniServe → Configurations → Managed Channels and confirm the account appears.

  4. Optionally, go to OmniServe → Configurations → Automated Replies to Comments to set up auto-replies for Google Maps.

  5. Optionally, go to OmniServe → Configurations → Inbound Routing and add a routing rule using "Public Reviews" as the message type condition.

  6. Google Maps reviews will now appear in the Inbox under Engagement Type → Reviews.

Can an agent post more than one reply to a Google Maps review?

No. Agents can post one reply per review. To change a response, the existing reply must be edited or deleted first.

Where does the star rating appear?

The customer's star rating is displayed on the engagement card in the Inbox and within the engagement details view.

Are review images visible in the platform?

No. Images attached to Google Maps reviews are not displayed within OmniServe.

Can I filter engagements by a specific branch location?

Yes. Use the GMB Branches filter in the Inbox to narrow results by a specific business location.

Are SLAs tracked for Google Maps engagements?

Yes — FRT, TTC, and TUT are tracked. NRT is not applicable since agents can only post one reply per review.

Who enables Google My Business for an account?

A system admin must enable it at the package or account level from System Admin settings before it becomes available in the platform.


Ready to get started?

Connect your Google My Business account and bring your customer reviews into Lucidya — so your team can manage every location, respond to every review, and unify your brand presence across all channels from one place.

Go to Settings → Authentication → + Company Account to add your account today.

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